id: marketing-and-content/hook-craft-short-form
slug: hook-craft-short-form
title: "Hook Craft For Short-Form: An Agent Skill For Better Openers"
description: A source-lineaged agent skill for drafting, auditing, and rewriting
  hooks across short-form video, blog leads, social posts, demo openers, and
  pitch slide 1.
public_url: https://build-os.com/agent-skills/hook-craft-short-form
raw_skill_url: https://build-os.com/agent-skills/hook-craft-short-form/skill.md
portable_skill_url: https://build-os.com/agent-skills/hook-craft-short-form/portable/SKILL.md
bundle_url: https://build-os.com/agent-skills/hook-craft-short-form/bundle.zip
runtime_skill_id: hook_craft_short_form
skill_type: combo
skill_category: marketing-and-content
providers:
  - YouTube source analysis
  - BuildOS YouTube library
compatible_agents:
  - BuildOS-compatible agents
  - Claude Code
  - Codex
  - portable Agent Skills
stack_with:
  - content-strategy-beyond-blogging
  - viral-video-script-structure
  - story-driven-content-craft
lineage_people:
  - Kane Kallaway
lineage_profiles:
  - name: Kane Kallaway
    slug: kane-kallaway
    url: https://build-os.com/skills/people/kane-kallaway
lineage_sources:
  - title: How to Create Irresistible Hooks (and blow up your content)
    creator: Kane Kallaway
    creatorType: Person
    creatorUrl: https://www.youtube.com/@kallawaymarketing
    url: https://www.youtube.com/watch?v=LmXpbP7dD48
    sourceType: youtube_video
    channelName: Kallaway
    channelUrl: https://www.youtube.com/@kallawaymarketing
  - title: Give me 15 mins, and I'll make your hooks impossible to skip
    creator: Kane Kallaway
    creatorType: Person
    creatorUrl: https://www.youtube.com/@kallawaymarketing
    url: https://www.youtube.com/watch?v=2byPP_9F0-Q
    sourceType: youtube_video
    channelName: Kallaway
    channelUrl: https://www.youtube.com/@kallawaymarketing
  - title: I Studied 100 Viral Hooks, These 6 Will Make You Go Viral
    creator: Kane Kallaway
    creatorType: Person
    creatorUrl: https://www.youtube.com/@kallawaymarketing
    url: https://www.youtube.com/watch?v=xnOe8aA9Pmw
    sourceType: youtube_video
    channelName: Kallaway
    channelUrl: https://www.youtube.com/@kallawaymarketing
  - title: The ONLY 6 Words You Need to Hook ANY Viewer
    creator: Kane Kallaway
    creatorType: Person
    creatorUrl: https://www.youtube.com/@kallawaymarketing
    url: https://www.youtube.com/watch?v=S9FlxFv9dxg
    sourceType: youtube_video
    channelName: Kallaway
    channelUrl: https://www.youtube.com/@kallawaymarketing
lineage_stats:
  sources: 4
  primitives: 6
  sourceClaims: 9
  edges: 19
  candidateV2Sources: 2
gallery:
  display_title: Hook Craft For Short-Form
  family: Content Craft
  domain_id: marketing-and-content
  output_shapes:
    - hook options
    - rewrite pass
    - diagnostic
  workflow:
    - Name the audience and viewing context.
    - Select the hook archetype.
    - Draft multiple opener options.
    - Audit clarity, curiosity, and payoff alignment.
  use_cases:
    - Draft stronger short-form openers.
    - Audit a blog, video, or social lead.
    - Generate hook variations for one idea.
  guardrails: &a1
    - Do not bait-and-switch the payoff.
    - Do not chase curiosity at the expense of clarity.
    - Keep each opener tied to a specific audience moment.
  starter_prompts:
    - Generate 12 hook options for this idea and audience.
    - Audit this opener for clarity, curiosity, and payoff.
  source:
    curated: true
    runtime: true
    blog: true
    fallback: false
  trust:
    eval_status: covered
    last_updated: 2026-05-02
    safety_notes: *a1
references:
  - id: hook_craft_short_form.public_hook_audit
    path: references/public-hook-audit.md
    summary: Portable checklist for auditing hooks against archetype, slot grammar,
      three-beat structure, visual alignment, and failure modes.
    when_to_load:
      - When using the portable bundle outside BuildOS.
      - When scoring or rewriting an existing hook.
      - When a draft hook needs a short, agent-checkable QA pass before shipping.
