# Public Hook Audit Checklist Use this reference when a hook needs fast scoring or repair outside the full BuildOS runtime. ## Minimum Inputs - Target viewer. - Platform and format. - Draft hook or topic. - Available key visual. - Body payoff the hook promises. ## Audit Order 1. **Topic clarity:** The topic noun appears in the first 5-7 words or first 1-2 seconds. 2. **Audience relevance:** The hook names the viewer's pain, desired outcome, or identity. 3. **Slot grammar:** Subject, action, objective, and contrast are present. Proof and time appear only when credible. 4. **Archetype fit:** Pick one primary archetype: Fortune Teller, Experimenter, Teacher, Investigator, or Contrarian. Magician is only a modifier. 5. **Three beats:** Context lean, contrastive interjection, snapback. If the hook is one line, it still needs clarity and contrast. 6. **Visual alignment:** Spoken hook, visual hook, text overlay, and audio cue point at the same idea. 7. **Payoff integrity:** The body can actually answer the curiosity the hook creates. ## Failure Modes - Delay: topic arrives too late. - Confusion: hook can be read in more than one plausible way. - Irrelevance: the viewer cannot tell why it matters to them. - Disinterest: no A vs. B contrast or no curiosity gap. - Empty snapback: the hook overpromises what the body cannot pay off. ## Output Return: 1. Score: `ship`, `rewrite`, or `reject`. 2. First failing gate. 3. One-sentence diagnosis. 4. Three revised hook options. 5. Required visual/text-overlay note.