id: marketing-and-content/landing-page-scorecard-funnel
slug: landing-page-scorecard-funnel
title: "Landing Page Scorecard Funnel: An Agent Skill For Qualified Lead Capture"
description: A portable agent skill for designing assessment-driven landing
  pages that sell the scorecard, capture useful signals, personalize results,
  and route leads by fit.
public_url: https://build-os.com/agent-skills/landing-page-scorecard-funnel
raw_skill_url: https://build-os.com/agent-skills/landing-page-scorecard-funnel/skill.md
portable_skill_url: https://build-os.com/agent-skills/landing-page-scorecard-funnel/portable/SKILL.md
bundle_url: https://build-os.com/agent-skills/landing-page-scorecard-funnel/bundle.zip
runtime_skill_id: landing_page_scorecard_funnel
skill_type: combo
skill_category: marketing-and-content
providers:
  - YouTube source analysis
  - BuildOS YouTube library
compatible_agents:
  - BuildOS-compatible agents
  - Claude Code
  - Codex
  - portable Agent Skills
stack_with:
  - marketing-site-design-review
  - cold-email-contextual-outbound
  - content-strategy-beyond-blogging
lineage_people:
  - Daniel Priestley
  - April Dunford
  - Lenny Rachitsky
lineage_profiles:
  - name: Daniel Priestley
    slug: daniel-priestley
    url: https://build-os.com/skills/people/daniel-priestley
  - name: April Dunford
    slug: april-dunford
    url: https://build-os.com/skills/people/april-dunford
  - name: Lenny Rachitsky
    slug: lenny-rachitsky
    url: https://build-os.com/skills/people/lenny-rachitsky
lineage_sources:
  - title: The $1 Million Landing Page
    creator: Daniel Priestley
    creatorType: Person
    url: https://www.youtube.com/watch?v=az1Zh-FNSno
    sourceType: youtube_video
    channelName: Daniel Priestley
  - title: April Dunford Sales Pitch Framework
    creator: April Dunford
    creatorType: Person
    url: https://www.youtube.com/watch?v=-VqmFI9vY7w
    sourceType: youtube_video
    channelName: Lenny's Podcast
    channelUrl: https://www.youtube.com/@LennysPodcast
lineage_stats:
  sources: 2
  primitives: 9
  sourceClaims: 8
  edges: 19
  candidateV2Sources: 2
gallery:
  display_title: Landing Page Scorecard Funnel
  family: Conversion Paths
  domain_id: marketing-and-content
  output_shapes:
    - funnel map
    - questionnaire
    - routing plan
  workflow:
    - Define the scorecard promise.
    - Map the landing page and questionnaire.
    - Design the result and routing logic.
    - Audit whether every step qualifies the lead.
  use_cases:
    - Design a scorecard funnel.
    - Audit a landing page for qualification strength.
    - Route leads by answers and fit.
  guardrails: &a1
    - Do not turn a scorecard into a generic lead form.
    - Do not collect answers you will not use for routing.
    - Keep result logic explainable before automating follow-up.
  starter_prompts:
    - Design a scorecard funnel for this offer and ICP.
    - Audit this landing page and tell me where the qualification path breaks.
  source:
    curated: true
    runtime: true
    blog: true
    fallback: false
  trust:
    eval_status: covered
    last_updated: 2026-05-01
    safety_notes: *a1
references:
  - id: landing_page_scorecard_funnel.setup_layer_positioning
    path: references/setup-layer-positioning.md
    summary: Four-part positioning structure for setup-layered mode — market
      insight, alternative solutions analysis, perfect-world scenario, then the
      scorecard — plus where the setup work lives and the setup-layered output
      additions.
    when_to_load:
      - When mode selection lands on setup-layered (B2B SaaS, considered
        purchases, non-obvious "why pick us over the alternatives").
      - When a scorecard with a frustration hook is bouncing considered buyers
        who have not accepted the category framing.
  - id: landing_page_scorecard_funnel.funnel_build_specs
    path: references/funnel-build-specs.md
    summary: Threshold-bearing build rules — the five-section landing page with
      three hook forms, the CTA stack (plus waiting-list and group-registration
      CTA variants), the 15-question questionnaire (contact capture, 10
      best-practice questions, Big 5 qualification), the dynamic results page,
      high/middle/low-fit lead routing, and the funnel KPI / scale-gate layer
      (LAPS dashboard, allowable cost per sale and per lead, paid-traffic
      ratchet, traffic prerequisites).
    when_to_load:
      - Before drafting or auditing the landing-page sections, questionnaire,
        results page, or lead routing.
      - Before measuring funnel performance, recommending paid traffic, or
        diagnosing a low-traffic scorecard page.
