id: marketing-and-content/viral-content-for-boring-brands
slug: viral-content-for-boring-brands
title: "Viral Content For Boring Brands: An Agent Skill For Brand-Account Content"
description: A source-lineaged agent skill for designing or auditing
  brand-account content (B2B SaaS, dev tools, commodity products) against the
  six pre-conscious filters that decide whether a viewer scrolls or stays in the
  first two seconds.
public_url: https://build-os.com/agent-skills/viral-content-for-boring-brands
raw_skill_url: https://build-os.com/agent-skills/viral-content-for-boring-brands/skill.md
portable_skill_url: https://build-os.com/agent-skills/viral-content-for-boring-brands/portable/SKILL.md
bundle_url: https://build-os.com/agent-skills/viral-content-for-boring-brands/bundle.zip
runtime_skill_id: viral_content_for_boring_brands
skill_type: combo
skill_category: marketing-and-content
providers:
  - YouTube source analysis
  - BuildOS YouTube library
compatible_agents:
  - BuildOS-compatible agents
  - Claude Code
  - Codex
  - portable Agent Skills
stack_with:
  - hook-craft-short-form
  - story-driven-content-craft
  - viral-video-script-structure
  - going-viral
lineage_people:
  - Tuan Le
lineage_profiles:
  - name: Tuan Le
    slug: tuan-le
    url: https://build-os.com/skills/people/tuan-le
lineage_sources:
  - title: What Getting 3 Billion Views Taught Me About Human Psychology
    creator: Tuan Le
    creatorType: Person
    creatorUrl: https://www.youtube.com/@tuann_lee
    url: https://www.youtube.com/watch?v=KkK-Y7GiQ2o
    sourceType: youtube_video
    channelName: Tuan Le
    channelUrl: https://www.youtube.com/@tuann_lee
lineage_stats:
  sources: 1
  primitives: 8
  sourceClaims: 10
  edges: 16
  candidateV2Sources: 3
gallery:
  display_title: Viral Content For Boring Brands
  family: Content Craft
  domain_id: marketing-and-content
  output_shapes:
    - content audit
    - format choice
    - six-filter pass
  workflow:
    - Identify the audience belief or attention gap.
    - Choose the structure and opening beat.
    - Draft or audit the content path.
    - Rewrite the weakest retention break.
  use_cases:
    - Make founder content hold attention.
    - Diagnose why a brand post feels flat.
    - Rewrite content around a clearer retention path.
  guardrails: &a1
    - Do not fake drama around a low-stakes claim.
    - Do not force a trend format when the proof is stronger.
    - Make the brand constraint part of the creative filter.
  starter_prompts:
    - Audit this draft for the first attention break and rewrite that section.
    - Help me turn this product update into a brand-account post people would
      actually watch.
  source:
    curated: true
    runtime: true
    blog: true
    fallback: false
  trust:
    eval_status: not-covered
    last_updated: 2026-05-10
    safety_notes: *a1
references:
  - id: viral_content_for_boring_brands.attention_filters
    path: references/attention-filters.md
    summary: Threshold-bearing rules for the four pre-conscious filters that fire in
      under 2 seconds — format recognition with brand-fit scoring, curiosity-gap
      mechanisms, the means-end ladder to layer-3 identity, and the credential
      honesty tiers.
    when_to_load:
      - When executing a full audit or design pass, before producing findings
        for filters A–D.
      - When a piece reads as an ad, leads with the product, lacks a layer-3
        identity statement, or has no credential in the first 2 seconds.
  - id: viral_content_for_boring_brands.spread_checks
    path: references/spread-checks.md
    summary: Threshold-bearing rules for spread and sustained engagement — the
      one-line sharer test with identity payoff tagging, drive-emotion rules,
      and the Hook → Problem → Story → Payoff skeleton with dead-space and
      caption rules.
    when_to_load:
      - When executing a full audit or design pass, before producing findings
        for filters E–F.
      - When a piece gets views but no shares, or retention dies mid-piece.
  - id: viral_content_for_boring_brands.honesty_overlays
    path: references/honesty-overlays.md
    summary: BuildOS overlay rules — slop-format rejection (rage-bait,
      fake-confession, manufactured-drama mechanisms) and
      performative-credential rejection (cosplayed authority), with the brand's
      strongest true credentials.
    when_to_load:
      - Whenever a format-steal candidate or a credential is being evaluated
        (overlays on filters A and D).
      - Always for BuildOS-tagged work.
