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Independent editorial profile

April Dunford

Positioning consultant, author, and former technology executive

April Dunford develops practical positioning and sales-pitch methods for B2B technology companies, drawing on decades as a startup operator and consultant.

Product positioningB2B go-to-marketSales narrativesMarket category

Why BuildOS listens

BuildOS listens to April because she turns positioning from a vague messaging exercise into a concrete decision process: alternatives, differentiated capabilities, customer value, best-fit segments, and market category. Her sales-pitch work directly informs the setup layer in the Landing Page Scorecard Funnel skill. We preserve her authorship even when the reviewed material is hosted by another publisher.

Editorial standard

Inclusion means BuildOS reviewed useful public material and can trace specific processes back to it. It does not mean the person reviewed, approved, or endorses the resulting skill.

Skills built from this person's work

BuildOS currently traces 1 reviewed source across 1 published skill.

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1 reviewed source

Landing Page Scorecard Funnel

A portable agent skill for designing assessment-driven landing pages that sell the scorecard, capture useful signals, personalize results, and route leads by fit.

Material BuildOS reviewed

Used in Landing Page Scorecard Funnel

April Dunford Sales Pitch Framework

By April Dunford