Guides, insights, and the thinking behind turning messy ideas into structured work.
A working guide for people whose ideas move faster than their tools. How to externalize working memory into a thinking environment that remembers, so your brain does not have to.
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A working guide for engineers and indie builders. How to keep side projects, decisions, and the why behind the code in one thinking environment that your AI tools can actually use.
A working guide for TPMs and program managers. How to keep goals, plans, risks, and the why behind every call in one thinking environment that remembers across projects.
The prolific writers are not generating more. They are losing less. A method for staying prolific in the AI age — built from how the most productive writers actually work.
A deep read of the 30 Minutes to President's Club multithreading playbook and Brent Adamson's Mobilizer typology — the Golden Path (Champion → Department Leads → Power), why the rep who gets to power first wins the deal, the buyer-benefit framing that earns stakeholder loop-ins, and the 6.8-buyer committee data from Gartner that makes solo-decision-maker outreach a 2010s artifact.
A deep read of Becc Holland's relevance framework — the four relevance types (Firmographic, Demographic, Technographic, Trigger-based), the three trigger sub-types (Inbound, Postbound, Bridgebound), and the "if you can send it to two people, it's relevance not personalization" test that separates real research from decorative AI-generated openers.
A deep read of Craig Elias's "Shift Selling" framework — the A/B/C trigger taxonomy (Awareness, Bad experience, Change), why prospects need three events to actually buy, the 75% win-rate first-in advantage, and how to systematically monitor for buying moments instead of guessing at timing.
A deep read of the 30 Minutes to President's Club cold email showdown with Florin Tatulea, Evan Greek, and Jason Bay: packaging, subject-plus-preview, mobile-readable body copy, personality, social proof, AI-assisted research, and soft offer CTAs.
A deep read of Lincoln Murphy's canonical ICP framework — the seven dimensions (Ready, Willing, Able, Success Potential, Acquisition Efficiency, Ascension, Advocacy), the six fit types inside Success Potential, why the ICP describes a situation rather than a permanent customer type, and how it differs from a buyer persona.
A deep read of Mark Roberge's revenue-growth framework — the aha-moment formula ("P% of customers achieve E events every T days"), the Green/Yellow/Red segment tiering, the Quality-x-Engagement lead grid, and why retention beats growth as the leading indicator of product-market fit.
A deep read of Michael Seibel and Y Combinator on cold-emailing investors: short factual emails, no jargon, company-address credibility, optional deck discipline, tracking opens, no immediate meeting ask, and the right order of operations for starting an investor conversation.
A deep read of Sam McKenna on why seller-centered cold calling and spray-and-pray email underperform modern buyer behavior, and how Show Me You Know Me research, LinkedIn signals, authentic personal connection, thread-based nurturing, and buyer-timed follow-up create executive replies.
A deep read of Steli Efti and Close on the 1-2-3 email hack: why silence is the enemy, how reply-with-a-number options reduce buyer friction, where the tactic fits in top-of-funnel qualification and ghosted follow-up, and how to use it without becoming gimmicky.