Independent editorial profile

Sam McKenna

Founder of #samsales and buyer-first sales educator

Sam McKenna teaches buyer-first enterprise selling, researched outreach, LinkedIn strategy, and sales leadership through #samsales.

Buyer-first salesEnterprise salesLinkedIn strategySales leadership

Why BuildOS listens

BuildOS listens to Sam because her work makes respect and preparation operational rather than aspirational. The reviewed source reinforces researched relevance, clear language, and follow-up that preserves the buyer’s dignity. Her contribution is used for strategic and relationship outreach, not as justification for high-volume automation.

Editorial standard

Inclusion means BuildOS reviewed useful public material and can trace specific processes back to it. It does not mean the person reviewed, approved, or endorses the resulting skill.

Skills informed by this work

BuildOS currently traces 1 reviewed source across 1 published skill.

1 reviewed source

Cold Email Engagement-First Outreach

A source-lineaged root combo skill for planning, drafting, auditing, and rewriting cold outreach. Distilled from seven cold-email source analyses into one master playbook for high-volume campaigns, strategic accounts, single-target relationship outreach, reply revival, investor fundraising, founder-led outreach, recruiting, PR, partnerships, and customer research.

Material BuildOS reviewed

Used in Cold Email Engagement-First Outreach

The End of the Line for Cold Calling (& What's Replacing it)

By Sam McKenna

Work and background

#samsales Consulting

Founder and CEO

Leads a sales training and executive-branding firm built around manners-first and buyer-first selling.

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Show Me You Know Me

Created a research-led outreach method that asks sellers to demonstrate genuine knowledge of the buyer before making an ask.

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Enterprise sales leadership

Previously held sales and leadership roles at LinkedIn and ON24 before founding #samsales.

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Sales and leadership education

Publishes and speaks about sales, prospecting, leadership, social selling, and building durable buyer relationships.

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Profile sources

Official team profile Primary biography, company background, methodology, and portrait source. LinkedIn profile First-person professional history and current teaching focus. Why I started #samsales First-person account of the company and teaching mission. Reviewed interview Primary source reviewed for Engagement-First Outreach.

Last reviewed 2026-07-10. Self-reported audience metrics are labeled in context.