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Independent editorial profile

Sam McKenna

Founder of #samsales and buyer-first sales educator

Sam McKenna teaches buyer-first enterprise selling, researched outreach, LinkedIn strategy, and sales leadership through #samsales.

Buyer-first salesEnterprise salesLinkedIn strategySales leadership

Why BuildOS listens

BuildOS listens to Sam because her work makes respect and preparation operational rather than aspirational. The reviewed source reinforces researched relevance, clear language, and follow-up that preserves the buyer’s dignity. Her contribution is used for strategic and relationship outreach, not as justification for high-volume automation.

Editorial standard

Inclusion means BuildOS reviewed useful public material and can trace specific processes back to it. It does not mean the person reviewed, approved, or endorses the resulting skill.

Skills built from this person's work

BuildOS currently traces 1 reviewed source across 1 published skill.

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1 reviewed source

Cold Email Engagement-First Outreach

A skill for planning, drafting, auditing, and rewriting cold outreach. Distilled from seven cold-email source analyses into one playbook for high-volume campaigns, strategic accounts, single-target relationship outreach, reply revival, investor fundraising, founder-led outreach, recruiting, PR, partnerships, and customer research.

Material BuildOS reviewed

Used in Cold Email Engagement-First Outreach

The End of the Line for Cold Calling (& What's Replacing it)

By Sam McKenna